North Yorkshire
YO18 8EQ
PLEASE NOTE: Access site via Wayside

Privacy Policy

Who collects your data?

Swallowtail Holidays is responsible for all collection of your data for Swallowtail Holidays. In many cases, such as our website or our contact telephone number, this will be done directly by Swallowtail Holidays. However, in some circumstances they may be collected on behalf of Swallowtail Holidays by third parties who have been employed by Swallowtail Holidays. When your data is collected by a third party in this way, those third parties are legally bound to process your data only for the purposes explicitly set out by Swallowtail Holidays.

What data does Swallowtail Holidays collect?

In most circumstances, Swallowtail Holidays will only ask for your name and contact details (plus payment details where you have made a booking).

We will only collect sensitive personal data where absolutely necessary and with your explicit consent. All data collected by Swallowtail Holidays will be retained only for an appropriate length of time, defined by our legal requirements and operational needs, and will be securely archived or deleted after this time.

What Swallowtail Holidays does to keep your data secure

Swallowtail Holidays uses industry-standard tools, such as firewalls, to safeguard the confidentiality of your personally identifiable information. We make every effort to protect against the loss, misuse and alteration of the information under our control.

In addition, we always use a secure connection when collecting personal financial information from you and conform to PCI standards. All forms which request credit card or bank details use the SSL (Secure Sockets Layer) protocol for encryption. Most web browsers (e.g. Microsoft Explorer, Mozilla Firefox, Safari, Google Chrome, etc.) support SSL. The link between your web browser and the server is secure if your web browser displays a small padlock or key symbol somewhere in the frame, or the address bar shows a web address beginning https:// (rather than http://)

How we use your data

Swallowtail Holidays uses your data in a variety of ways which include the following:

How Swallowtail Holidays will communicate with you

For any marketing communications we will only contact you via email and SMS if we have your consent to do so. We may send you marketing materials through mail or via phone if we have your consent.

To respond to your queries we will contact you either via the medium you used to contact us or by a medium you have indicated you would like us to respond with. If we need to contact you for any administrative purposes then we will usually email you or call you depending on what contact details we have available for you.

How you can affect the way Swallowtails communicates with you

You can unsubscribe from our emails at any time through the unsubscribe link at the end of all our emails.

You can also change your mind on how you would like us to contact you or tell us that you would no longer like to hear from us through our email at

How to find out more or make complaints

Swallowtail Holiday operates in accordance with all relevant UK data protection laws. If you would like to find out more about these laws and how you could be affected beyond what is mentioned in this privacy policy, please visit the Information Commissioner’s Office.

You have a right to ask for a copy of the information we hold about you, which Swallowtail Holidays will supply to you within one month. Swallowtail Holidays will ask for proof of identity.

If you have any specific questions about how Swallowtail Holiday processes your data which are not answered here or you would like to make a complaint about how we have managed your data then please either write, call or email us via the details below.

Freya Henderson

Tel: 07771 620 790

If you are not satisfied with our response to your enquiry then you can contacted the Information Commissioner’s Office directly via the details on their website.